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Web Solutions
Case Study: ICM Direct
Who Are They?
ICM conducts literally hundreds of thousands of research interviews across the globe each year and speak to a very wide variety of different people. Respondents range from Consumers to CEO’s of large corporate companies, through to Doctors, Pharmacists, Voters, Citizens and Members of Parliament.
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What They Needed?
A solution which allows accurate analysis and reporting from the data obtained during research interviews.
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The Orchard Solution
Orchard provided an ASP.NET database solution to create the lists of respondents that are selected for each survey. Our solution searches ICM’s live data, through their SPSS Dimensions data model, and creates a custom query on the fly with just a few mouse clicks. Respondents for each survey can be selected by several hundred parameters, or an almost infinite number of custom variables, to provide ICM’s world-renowned ability to survey the right people to provide accurate statistics. |
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The Results
ICM engaged Orchard on a phased approach, to ensure that we deliver the solution they require to the specification ICM need, as a value for money solution. Having proven ourselves, Orchard have been re-engaged again and again.
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